Postmodernism Definition's

Label given to Cultural forms since the 1960s that display the following qualities:

Self reflexivity: this involves the seemingly paradoxical combination of self-consciousness and some sort of historical grounding

Irony: Post modernism uses irony as a primary mode of expression, but it also abuses, installs, and subverts conventions and usually negotiates contradictions through irony

Boundaries: Post modernism challenges the boundaries between genres, art forms, theory and art, high art and the mass media

Constructs: Post modernism is actively involved in examining the constructs society creates including, but not exclusively, the following:

• Nation: Post modernism examines the construction of nations/nationality and questions such constructions
• Gender: Post modernism reassesses gender, the construction of gender, and the role of gender in cultural formations
• Race: Post modernism questions and reassesses constructs of race
• Sexuality: Post modernism questions and reassesses constructs of sexuality

Postmodern definiton

"Postmodernism is cultural movement that came after modernism, also it follows our shift from being a industrial society to that of an information society, through globalization of capital. Markers of the postmodern culture include opposing hierarchy, diversifying and recycling culture, questioning scientific reasoning, and embracing paradox. Postmodernism is a term applied to a wide-ranging set of developments in critical theory, philosophy, architecture, art, literature, and culture, which are generally characterized as either emerging from, in reaction to, or superseding modernism"

"Postmodern style is often characterized by eclecticism, digression, collage, pastiche, and irony. Postmodern theorists see postmodern art as a conflation or reversal of well-established modernist systems, such as the roles of artist versus audience, seriousness versus play, or high culture versus kitsch."

By R. Lee from Media Studies 180 Hunter College, Sections 102, 103

Of course, intertextual references are often found in postmodern texts.

Bricolage Definiton

Bricolage is a term used in several disciplines, among them the visual arts, to refer to the construction or creation of a work from a diverse range of things that happen to be available, or a work created by such a process. The term is borrowed from the French word bricolage, from the verb bricoler, the core meaning in French being, "fiddle, tinker" and, by extension, "to make creative and resourceful use of whatever materials are at hand (regardless of their original purpose)". In contemporary French the word is the equivalent of the English do it yourself, and is seen on large shed retail outlets throughout France. A person who engages in bricolage is a bricoleur.

Miley Cyrus- We cant stop (Without Music)

Modern art vs post modern art

Modernism- Definition

In the field of art the broad movement in Western art, architecture and design which self-consciously rejected the past as a model for the art of the present. Hence the term modernist or modern art. Modernism gathered pace from about 1850. Modernism proposes new forms of art on the grounds that these are more appropriate to the present time. It is thus characterised by constant innovation. But modern art has often been driven too by various social and political agendas. These were often utopian, and modernism was in general associated with ideal visions of human life and society and a belief in progress. The terms modernism and modern art are generally used to describe the succession of art movements that critics and historians have identified since the Realism of Courbet, culminating in abstract art and its developments up to the 1960s. By that time modernism had become a dominant idea of art, and a particularly narrow theory of modernist painting had been formulated by the highly influential American critic Clement Greenberg. A reaction then took place which was quickly identified as Postmodernism.

Are we living in a post modern world?

We frequently hear it said that ‘we are living in a postmodern world.’ Are we? How do we know? And how is postmodernism as a theoretical perspective applicable to Media Studies?

Where do we start? How about some definitions? George Ritzer (1996) suggested that postmodernism usually refers to a cultural movement – postmodernist cultural products such as architecture, art, music, films, TV, adverts etc.

 Ritzer also suggested that postmodern culture is signified by the following:

• The breakdown of the distinction between high culture and mass culture. Think: Black Swan-a film about a prima ballerina laced with a liberal dose of crowd pleasing sex and (psychological) violence.

• The breakdown of barriers between genres and styles. Think: Django Unchained a mixture of spaghetti western, drams, action film, serious comment on slavery.

• Mixing up of time, space and narrative. Think: Inception or The Mighty Boosh.

• Emphasis on style rather than content. Think: Little Mix, One Direction.

• The blurring of the distinction between representation and reality. Think: TOWIE or Celebrity Big Brother.

The French theorist Baudrillard argues that contemporary society increasingly reflects the media; that the surface image becomes increasingly difficult to distinguish from the reality. Think about all the times you have heard an actor on a soap-opera say, that when they are out and about, people refer to them by their character’s name. Look at The Sun’s website and search stories on Nicholas Hoult when he was in Skins: he is predominantly written about as though he is ‘Tony’, his character in Skins.

Key terms

Among all the theoretical writing on postmodernism (and you might like to look up George Ritzer, Jean Baudrillard, Jean-Francois Lyotard, Frederic Jameson and Dominic Strinati), there are a few key terms that you’ll find it useful to know. These terms can form the basis of analysis when looking at a text from a postmodern perspective:

• intertextuality – one media text referring to another

• parody – mocking something in an original way

• pastiche – a stylistic mask, a form of self-conscious imitation

• homage – imitation from a respectful standpoint

• bricolage – mixing up and using different genres and styles

• simulacra – simulations or copies that are replacing ‘real’ artefacts

• hyperreality – a situation where images cease to be rooted in reality

• fragmentation – used frequently to describe most aspects of society, often in relation to identity
  

Postmodernism- Another definition

"A general explanation is that postmodernism is a contradiction in terms, as post means after and modern means now, it is impossible for anything to be after now. The term itself is supposed to be deliberately unexplainable.

In terms of literature and media it is generally considered to be anything which makes little attempt to hide the fact that it is not real, it wants you to know that its been created and it wants you to recognise elements from elsewhere (i.e. that they have 'stolen' ideas from other sources), that there are no new or original ideas and that everything is in someway connected. Importantly it doesn’t want you to view it as being any more or less valid or important than a text which pretends to be real, postmodernists want everything to be equal, they want to remove binary opposites and start again. Students are often criticised for being post modern as they tend to like 'naff' things and think they are cool precisely because they aren't cool (thus removing binary opposites)"

Hyper reality

Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern cultures. Hyperreality is a means to characterize the way consciousness defines what is actually "real" in a world where a multitude of media can radically shape and filter an original event or experience. Some famous theorists of hyperreality include Jean Baudrillard, Albert Borgmann, Daniel Boorstin, and Umberto Eco.

Most aspects of hyperreality can be thought of as "reality by proxy." Some examples are simpler: the McDonald's "M" arches create a world with the promise of endless amounts of identical food, when in "reality" the "M" represents nothing, and the food produced is neither identical nor infinite.[1]

Baudrillard in particular suggests that the world we live in has been replaced by a copy world, where we seek simulated stimuli and nothing more. Baudrillard borrows, from Jorge Luis Borges (who already borrowed from Lewis Carroll), the example of a society whose cartographers create a map so detailed that it covers the very things it was designed to represent. When the empire declines, the map fades into the landscape and there is neither the representation nor the real remaining – just the hyperreal. Baudrillard's idea of hyperreality was heavily influenced by phenomenology, semiotics, and Marshall McLuhan.

Hyper reality examples

 1.A magazine photo of a model that has been touched up with a computer.

2.Films in which characters and settings are either digitally enhanced or created entirely from CGI (e.g.: 300, where the entire film was shot in front of a blue/green screen, with all settings super-imposed).


3.A well manicured garden (nature as hyperreal).

4.Any massively promoted versions of historical or present "facts" (e.g. "General Ignorance" from QI, where the questions have seemingly obvious answers, which are actually wrong).


5.Professional sports athletes as super, invincible versions of the human beings.

6.Many world cities and places which did not evolve as functional places with some basis in reality, as if they were creatio ex nihilo (literally 'creation out of nothing'): Disney World; Dubai; Celebration, Florida; and Las Vegas.


7.TV and film in general (especially "reality" TV), due to its creation of a world of fantasy and its dependence that the viewer will engage with these fantasy worlds. The current trend is to glamorize the mundane using histrionics.

8.A retail store that looks completely stocked and perfect due to facing, creating a world of endless identical products.


9.A life which cannot be (e.g. the perfect facsimile of a celebrity's invented persona).

10.A high end sex doll used as a simulacrum of a bodily or psychologically unattainable partner.


11.A newly made building or item designed to look old, or to recreate or reproduce an older artifact, by simulating the feel of age or aging.

12.Constructed languages (such as E-Prime) or "reconstructed" extinct dialects.

13.Weak virtual reality which is greater than any possible simulation of physical reality.

The death of uncool

Brian Eno — 25th November 2009

It’s odd to think back on the time—not so long ago—when there were distinct stylistic trends, such as “this season’s colour” or “abstract expressionism” or “psychedelic music.” It seems we don’t think like that any more. There are just too many styles around, and they keep mutating too fast to assume that kind of dominance.

As an example, go into a record shop and look at the dividers used to separate music into different categories. There used to be about a dozen: rock, jazz, ethnic, and so on. Now there are almost as many dividers as there are records, and they keep proliferating. The category I had a hand in starting—ambient music—has split into a host of subcategories called things like “black ambient,” “ambient dub,” “ambient industrial,” “organic ambient” and 20 others last time I looked. A similar bifurcation has been happening in every other living musical genre (except for “classical” which remains, so far, simply “classical”), and it’s going on in painting, sculpture, cinema and dance.

We’re living in a stylistic tropics. There’s a whole generation of people able to access almost anything from almost anywhere, and they don’t have the same localised stylistic sense that my generation grew up with. It’s all alive, all “now,” in an ever-expanding present, be it Hildegard of Bingen or a Bollywood soundtrack. The idea that something is uncool because it’s old or foreign has left the collective consciousness.

I think this is good news. As people become increasingly comfortable with drawing their culture from a rich range of sources—cherry-picking whatever makes sense to them—it becomes more natural to do the same thing with their social, political and other cultural ideas. The sharing of art is a precursor to the sharing of other human experiences, for what is pleasurable in art becomes thinkable in life.

The death of uncool shuffle mix

1. Gil Scott-Heron~I'm New Here (rap/alternative)
2. CAN~Oh Yeah (rock)
3. Nirvana~Pennyroyal Tea (alternative rock)
4. The Beat~Noise In This World (ska/two tone)
5. Twin Shadow~Be Mine Tonight (alternative/pop/chillwave)
6. The National~Fake Empire (alternative)
7. Ghostface Killah~After The Smoke Is Clear (hip hop/rap)
8. Madlib~Beat Provider (Through The Years) (instrumental hip hop)
9. Public Image Limited~Public Image (post punk)
10. Quakers~Fitta Happier (hip hop/rap)
11. Depeche Mode~New Life (synth pop)
12. Royal Trux~A Night To Remember (rock)
13. Quannum Projects (DJ Shadow)~Divine Intervention (instrumental hip hop)
14. Cornelius~Point Of View Point (Japanese alternative/electronica)
15. Suicide~Be Bop Kid (punk/synth pop/electronic)
16. Plush~Having It All (baroque pop)
17. David Ruffin~Common Man (soul/ r'n'b)
18. They Might Be Giants~Hearing Aid (alternative)
19. Earl Sweatshirt~Hoarse (hip hop/rap)
20. Daft Punk~Contact (electronica)

Jean Francois Lyotard

Lyotard rejected what he called the “grand narratives” or universal “meta-narratives.”

Principally, the grand narratives refer to the great theories of history, science, religion, politics. For example, Lyotard rejects the ideas that everything is knowable by science or that as history moves forward in time, humanity makes progress. He would reject universal political ‘solutions’ such as communism or capitalism. He also rejects the idea of absolute freedom.

In studying media texts it is possible also to apply this thinking to a rejection of the Western moralistic narratives of Hollywood film where good triumphs over evil, or where violence and exploitation are suppressed for the sake of public decency.

Lyotard favours ‘micronarratives’ that can go in any direction, that reflect diversity, that are unpredictable.

Frederick Jameson: Criticism of postmodernism.

Jameson sees postmodernism as vacuous and trapped in circular references.

Nothing more that a series of self referential 'jokes' which have no deeper meaning or purpose. (Ironically Postmodernists don't disagree but use his criticism as their purpose)

For Jameson, literary and cultural output is more purposeful than this and he therefore remains a modernist in a world increasingly dominated by postmodern culture.

Jameson also sees reason for the present generations to express themselves through postmodernity as they are the product of such a heavily globalised, multinational dominated economy, which carries the multinational media industry as one of its main branches. The omnipresence of media output helps explain postmodernists’ merging of all discourse into an undifferentiated whole "there no longer does seem to be any organic relationship between the American history we learn from schoolbooks and the lived experience of the current, multinational, high-rise, stagflated city of the newspapers and of our own everyday life” (p.22 Postmodernism, or, The Cultural Logic of Late Capitalism. Durham, NC: Duke University Press. 1991.)

Jean Baudrillard: Simulacra and simulation

Simulacra and Simulation (Simulacres et Simulation in French) is a philosophical treatise by Jean Baudrillard that discusses the interaction between reality, symbols and society.


“ The simulacrum is never that which conceals the truth--it is the truth which conceals that there is none. The simulacrum is true. ”


Simulacra and Simulation is most known for its discussion of images, signs, and how they relate to the present day. Baudrillard claims that modern society has replaced all reality and meaning with symbols and signs, and that the human experience is of a simulation of reality rather than reality itself. The simulacra that Baudrillard refers to are signs of culture and media that create the perceived reality; Baudrillard believed that society has become so reliant on simulacra that it has lost contact with the real world on which the simulacra are based.

Post modern theories and texts

<iframe src="https://www.slideshare.net/slideshow/embed_code/4422939" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="https://www.slideshare.net/raybloggs/postmodernism-theories-and-texts" title="Postmodernism theories and texts" target="_blank">Postmodernism theories and texts</a> </strong> from <strong><a href="http://www.slideshare.net/raybloggs" target="_blank">raybloggs</a></strong> </div>

Inception is post modern

Everything is a remix

<iframe src="//player.vimeo.com/video/14912890" width="500" height="281" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>

Modern art vs Postmodern Art

Modern Art vs Postmodern Art

POMO adverts

This advert above is for the company T mobile, it involves actors/actresses dancing in Liverpool street train station.This advert is post modern due to the fact that this would never happen in reality. Also the music fits in very well with the advert, all of this together has been recreated from different older adverts.

Post Modernism Definition

Postmodernism-a definition

Postmodern texts deliberately play with meaning. They are designed to be read by a literate (ie experienced in other texts) audience and will exhibit many traits of intertextuality. Many texts openly acknowledge that, given the diversity in today's audiences, they can have no preferred reading (check out your Reception Theory) and present a whole range of oppositional readings simultaneously. Many of the sophisticated visual puns used by advertising can be described as postmodern. Postmodern texts will employ a range of referential techniques such as bricolage, and will use images and ideas in a way that is entirely alien to their original function (eg using footage of Nazi war crimes in a pop video).